Overview:
The purpose of this chapter is to outline how the ADB logo and the annual meeting icon are to be developed and applied. The section also outlines the responsibilities within the logo design process and how the logos should be utilized across branded environments.
This section is relevant to those being engaged to assist in the marketing and promotion of the event as well as those providing design, creative, print and graphics services to the host country.
Colors and guidelines around use of color are also outlined here however please note that this chapter should be used as a rough guide only as the creative look and feel of the meeting will vary from one host country to another depending on a number of factors.
Important Information:
- The ADB logo and Annual Meeting Icon and wordmark make up the complete Annual Meeting logo.
- The Host Country develops the Annual Meeting Icon and event wordmark, while ADB develops the logo guidelines.
- The ADB logo and the Annual Meeting Icon should not be separated at any time.
- The Host Country contracts a local supplier for layout of event materials, ADB Department of Communications is looped in on production and design of these materials.
- ADB must clear the use of the Annual Meeting logos by all partners and sponsors.
Introduction
The Annual Meeting branding plays a significant part in promoting the meeting as a pre-eminent event for ADB, governments, and other development partners to attend and discuss relevant issues affecting the Asia and Pacific region. It should be visible on the ADB website, ADB social media accounts, multimedia materials, as well as printed materials and collateral in and around the venue area.
Meetings with exceptional brand value that stands up on a global stage can attract prominent development experts, renowned speakers, partners and sponsors, as well as international and local media.
The ADB Annual Meeting branding is spearheaded by ADB’s Department of Communications (DOC) which develops the logo guidelines for the meeting and approves branding executions by Host Country-appointed graphic suppliers and other partner organizations.
Features of an Effective Annual Meeting Branding
Indicators of an effective branding strategy include the following:
- Consistent application from the smallest to the largest scale of materials, from printed to digital platforms.
- Presence in public areas such as airports, hotels, main roads (leading to the venue), outside the venue, and adjoining establishments.
- Presence within the venue such as digital signages and printed maps, including directional signs as well as in the façade and entrances, especially for a venue with multiple points of entry.
- Consistent application on event collaterals such as delegate bags, merchandise items, and host country-developed materials.
- Close coordination with commercial stakeholders in and around the venue area such as malls, hotels, transport companies, etc.