20.2. Media Partnerships

1. The Annual Meeting is a vital promotional and branding opportunity for ADB and the host country. ADB enters into partnerships with international and regional media, while the host country will be responsible for media partnerships with local media. ADB enters into an agreement with media organizations to promote ADB's work through a range of media products such as advertisements, supplements, special reports, and public service announcements. The decision to enter into partnerships with ADB, as proposed by media organizations, rests with the Department of Communications. In return for the partnerships, ADB is obliged to fulfill the terms of the agreement and provide reciprocal branding opportunities for media partners. Before and during the Annual Meeting, ADB's website carries media partners' logos with links to their websites. 
2. At the Annual Meeting venue, ADB provides branding for media partners by ensuring high on-site visibility by displaying media partners' logos on digital screens, displaying limited copies of publications in designated areas, and dedicating digital screens with cable connection to show live or promotional programs. The host country is responsible for operating digital screens of media partners and ensuring they are duly connected with IPTV/CATV and cable television, and for providing multimedia player, terminals, or exhibit display at the main conference venue and suitable high-traffic areas.
3. ADB also partners with a reputable international broadcast organization to organize a high-level panel discussion on topical economic and development issues. The event is televised to a global audience for maximum exposure for the Annual Meeting, ADB, and the host country as well.